Forget Speed Lets talk experience

Forget speed; let's talk experience

Key Messages
1. Speed comparisons are flawed
a) There is no consensus on what to measure, how to measure, and what conditions to measure under
b) Many factors bias the results, and give contradictory results
c) Current measurement regimes are nonsensical and irrelevant

2. The obsession with speed is detrimental to the Telco industry
a) Applications like video, gaming, and conferencing do not need speed
b) Speed does not translate to Telco profitability
c) Speed / volume are divergent from “value” to consumers & OTTs

3. Focusing on user experience instead of speed
a) Application experience can be measured accurately and cost-effectively at scale
b) Case study of gaming as the “killer app”
c) Knowing you customer

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